CASE STUDY • Fractional CRO

From $500K to $2.2M in 8 Months

How we transformed a national hemp & wellness company's sales strategy as their Fractional CRO team

8 months
Apr - Dec 2024
<$500K
Starting Revenue
$2.2M
December Revenue
340%+
Growth

The Problem

Our client was stuck. National sales were under $500K annually with no clear growth path. They had:

  • No structured sales strategy
  • No visibility into field team performance
  • Underutilizing CRM (HubSpot)
  • Understaffed and undertrained sales team
  • Limited market penetration
  • Inconsistent revenue
  • No accountability systems
  • Underperforming in largest market

They needed more than advice - they needed execution.

Our Role: Fractional CRO

We didn't just consult. We became their revenue leadership team:

LEADERSHIP ROLES:

Wayne Songer: National Sales Director
Wayne Songer: Texas Business Development Executive
Renea Songer: National Account Manager

OUR 8-MONTH PLAYBOOK:

Month 1-2: Assessment & Strategy

  • Analyzed current sales operations
  • Identified bottlenecks and opportunities
  • Built comprehensive growth roadmap
  • Defined KPIs and accountability metrics

Month 3-4: Team Building

  • Hired key sales personnel
  • Implemented training programs
  • Created sales playbooks and scripts
  • Established territory management
  • Established protocols and SOPs
  • 1:1 CRM training

Month 5-6: Market Expansion

  • Launched Texas market aggressively
  • Expanded national account reach
  • Implemented CRM and pipeline management
  • Optimized pricing and positioning

Month 7-8: Scale & Optimize

  • Refined processes based on data
  • Doubled down on winning strategies
  • Built systems for sustainable growth
  • Prepared team for continued expansion

The Impact

8 months. 340% revenue growth. Sustainable systems.

REVENUE TRANSFORMATION:

April 2024:<$500K monthly run rate
December 2024:$2.2M in single month
Trajectory:$26M+ annual run rate

OPERATIONAL WINS:

Expanded and trained sales team
Established repeatable sales processes
Created scalable systems and training
Positioned company for continued growth
Delivered results, not just recommendations

KEY INSIGHT:

Fractional CRO isn't about part-time effort. It's about full-time results without full-time cost. We embedded ourselves in the business, owned the outcomes, and delivered.

By The Numbers

No fluff. Just measurable outcomes:

340% revenue growth in 8 months
$500K annually → $2.2M monthly revenue
Built sales team from 0 to 5 in 90 days
Established repeatable systems for sustainable growth
Positioned for $26M+ annual run rate

Results over recommendations. Execution over excuses.

Our Deliverables

Strategic Leadership

  • • Revenue strategy and roadmap
  • • Market analysis and positioning
  • • Pricing optimization
  • • Sales forecasting and planning
  • • Executive reporting and accountability

Team Building

  • • Hired National Account Manager
  • • Recruited regional sales talent
  • • Developed training programs
  • • Created sales playbooks
  • • Built compensation structures

Execution & Systems

  • • CRM implementation and management
  • • Pipeline development and tracking
  • • Territory and account planning
  • • Process documentation
  • • Performance management systems

What This Proves

We Don't Just Advise - We Execute

This wasn't a consulting project. We were IN the business - hiring, training, selling, managing. Fractional doesn't mean part-time results.

We Scale Businesses Fast

8 months. 340% growth. When you need revenue transformation, not incremental improvement, we deliver.

We Build Sustainable Systems

Anyone can spike revenue short-term. We built the team, processes, and systems for long-term growth.

Need Revenue Leadership?

Whether you're stuck at $500K or $5M, we provide fractional CRO services:

Revenue strategy and planning
Sales team building and training
Go-to-market execution
Systems and process implementation
Accountability and performance management
3-12 months
Engagements
$5K-$15K/mo
Investment
90-180 days
Results Timeline
Discuss Your Growth Goals

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Ready to Scale Revenue?

Book a 15-minute call. We'll assess your growth potential and map out a plan.

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