CASE STUDY • Regional Market Expansion

$28K Handshake Deal. $20M+ in Texas Revenue.

How we took a national wellness brand with zero Texas presence and built a $20M+ market in 30 months—starting with nothing but a handshake.

$28,000
Investment
Timeline to First Order: 5 weeks
$290,000
First Order
Second Order: $580,000 (doubled)
$500K-$750K
Monthly Revenue
Total Texas Revenue: $20M+
6 Months
To Household Name
Timeline: June 2022 - Present

How It Started

We met the founders at an industry trade show. They were dominating the East Coast but had virtually zero presence in Texas—the second-largest market in the country.

After three months of conversations, we finally sat down at their office.

They wanted Texas. We had a plan.

Our pitch: 'Give us $28,000 and six weeks. We'll have you set up.'

No contract. No long proposal. Just a handshake.

They took the bet.

The Texas Opportunity

In June 2022, our client was a household name on the East Coast. In Texas? Completely unknown.

The challenge wasn't just building sales—it was building a market from scratch:

  • Zero Texas distribution network
  • No relationships with Texas buyers
  • Brand unknown in the region
  • Competing against established Texas players
  • No local sales infrastructure
  • Had to prove concept before scaling

We had six weeks to deliver. Week five, we closed a $290K order.

How We Built Texas

We didn't hire a team first. We became the team.

LEADERSHIP STRUCTURE:

  • Wayne Songer: Texas Market Director (distributor relationships, operations, sales oversight)
  • Renea Songer: Retail Development & Sales Operations (retailer relationships, hiring, training)

WEEKS 1-6: THE GROUND GAME

We hit the streets. Hard.

  • Visited 10 retail stores per day (both of us, personally)
  • Met with every major distributor in Texas
  • Created demand before we had supply

The strategy: Make retailers want the product. Then create a bidding war among distributors for the master distributor rights.

It worked.

  • Distributors competed for exclusive Texas rights
  • Locked in $290K opening order (the biggest offer)
  • Delivered in week 5 (one week ahead of our six-week promise)

MONTH 2-3: THE EXPLOSION

Because we'd already primed dozens of retailers during our ground game, the moment product landed in Texas, retailers bought aggressively.

  • Second order: $580,000 (doubled the first)
  • Hit $1M+ monthly revenue from Texas alone by month 3
  • Momentum became unstoppable

MONTHS 4-6: BUILDING THE INFRASTRUCTURE

Now we had to sustain it.

  • Hired and trained 5 key sales professionals
  • Built repeatable sales processes and systems
  • Established territory management across Texas
  • Made the brand a Texas household name

MONTHS 7-24: FULL CONTROL

For two years, we ran Texas operations completely.

  • Wayne managed all distributor relationships and oversaw operations
  • Renea handled retailer relationships and built the sales team
  • If a client called the owners, they were told: 'Talk to Wayne and Renea'
  • We had full decision-making authority
  • Sustained $500K-$750K monthly revenue
  • Curbed competition and protected market position
  • Set the benchmark for explosive brand launches

The Impact

One handshake. One market. $20M+ in revenue.

REVENUE TRANSFORMATION:

Week 5:$290K first order (on time for 6-week promise)
Week 8:$580K second order (doubled)
Month 3:$1M+ monthly from Texas alone
Sustained:$500K-$750K monthly for 30+ months
Total:$20M+ revenue generated from Texas

MARKET TRANSFORMATION:

Built Texas distribution network from zero
Established brand as Texas household name in 6 months
Created dominant position in competitive market
Hired and trained high-performing 5-person sales team
Delivered sustained results for 30+ months and counting
Proved replicable model for other regional expansion

ROI FOR CLIENT:

$28,000 investment → $20,000,000+ return

That's a 71,328% ROI.

"We didn't just execute a plan someone else created. We built Texas from the ground up—10 stores a day, every distributor, every relationship. Then we scaled it, hired the team, and ran it for two years. The client trusted us with complete control because we delivered from day one."

What This Proves

🤝

We Bet on Ourselves (And Win)

$28K and a handshake. No contract, no safety net. We said six weeks, delivered in five. When you take that kind of risk, you don't just execute—you dominate.

💰

One Market = Massive Revenue

Most companies need 10 markets to generate $20M. We did it in one. Strategic market entry and relentless execution beat scattered expansion every time.

🔁

Replicable Model

What we built in Texas could be replicated in California, Florida, Arizona, or any market. We created a playbook for explosive regional growth.

Need to Dominate a New Market?

We build markets, not just sales pipelines. Whether it's a new region, a new vertical, or a completely new customer base—we go in, build relationships, create demand, and deliver results.

MARKET EXPANSION ENGAGEMENTS:

Pilot Program

$25,000-$50,000
  • 6-12 week market validation
  • Build initial distribution relationships
  • Prove concept before full commitment
  • Roadmap for scaling

Full Market Build

$50,000-$150,000
  • 6-12 month engagement
  • Build complete market infrastructure
  • Hire and train local sales team
  • Sustain and scale revenue

Fractional Market Director

$10,000-$15,000/month
  • Ongoing market leadership
  • Expand and optimize existing markets
  • Strategic oversight and execution
  • 12+ month engagements

Ready to Build Your Next Market?

Book a 15-minute strategy call. We'll discuss your expansion goals and share what works.

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