How we took a national wellness brand with zero Texas presence and built a $20M+ market in 30 months—starting with nothing but a handshake.
We met the founders at an industry trade show. They were dominating the East Coast but had virtually zero presence in Texas—the second-largest market in the country.
After three months of conversations, we finally sat down at their office.
They wanted Texas. We had a plan.
Our pitch: 'Give us $28,000 and six weeks. We'll have you set up.'
No contract. No long proposal. Just a handshake.
They took the bet.
In June 2022, our client was a household name on the East Coast. In Texas? Completely unknown.
The challenge wasn't just building sales—it was building a market from scratch:
We had six weeks to deliver. Week five, we closed a $290K order.
We didn't hire a team first. We became the team.
We hit the streets. Hard.
The strategy: Make retailers want the product. Then create a bidding war among distributors for the master distributor rights.
It worked.
Because we'd already primed dozens of retailers during our ground game, the moment product landed in Texas, retailers bought aggressively.
Now we had to sustain it.
For two years, we ran Texas operations completely.
One handshake. One market. $20M+ in revenue.
$28,000 investment → $20,000,000+ return
That's a 71,328% ROI.
"We didn't just execute a plan someone else created. We built Texas from the ground up—10 stores a day, every distributor, every relationship. Then we scaled it, hired the team, and ran it for two years. The client trusted us with complete control because we delivered from day one."
$28K and a handshake. No contract, no safety net. We said six weeks, delivered in five. When you take that kind of risk, you don't just execute—you dominate.
Most companies need 10 markets to generate $20M. We did it in one. Strategic market entry and relentless execution beat scattered expansion every time.
What we built in Texas could be replicated in California, Florida, Arizona, or any market. We created a playbook for explosive regional growth.
We build markets, not just sales pipelines. Whether it's a new region, a new vertical, or a completely new customer base—we go in, build relationships, create demand, and deliver results.
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